Disclosure: this is a sponsored post on behalf of MtoM Consulting and The Mixify Tour.
Last weekend, more than 100 teens from across Atlanta were treated to a delightful afternoon at Centennial Park with Atlanta Falcons’ Wide Receiver, Devin Hester, as part of the Mixify Tour, a series of events around the country with fun activities, demonstrations, tips and tools, music, and giveaways — all designed to educate teens about the importance of balancing what they eat and drink with what they do.
Mixify is a first-of-its-kind multi-year, national program launched last September by the American Beverage Association (ABA), The Coca-Cola Company, Dr Pepper Snapple Group and Pepsico to engage teens through the communications channels they use every day in ways that fit easily into their lives. They even offer tips and tools to balance your healthy lifestyle with the foods and drinks you enjoy.
Developed with input from moms and teens, the program is focused on supporting parents’ efforts to educate their teens about balance in authentic, interesting and engaging ways. The new Mixify Tour is taking that message of balance on the road with a 25-foot food truck re- purposed into a traveling balance billboard. The truck serves as the center of an event providing activities to demonstrate the importance of balancing “eat, drink & do,” access to experts like fitness instructors to answer questions about balance, group fitness classes, music and ways for teens to share their balance mixes through social media.
Mixify is part of the Balance Calories Initiative. More information can be found at deliveringchoices.org.
Finally, check out the video of the fun that was had at the Atlanta leg of the tour.
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